The new Bzero1 #DesignLegend by archistar Zaha Hadid
In collaboration with The Kitchen Production and directed by Kal Karman, we created the 3D movie and the VR experience for the campaign included in Bulgari Bzero1 #DesignLegend, the new ring designed by Zaha Hadid.
CONCEPT
Gold becomes a metaphor of the architect’s creative process, it arises from the research, from the inspiration, and takes shape as a living smooth matter.
VIRTUAL REALITY
BZero1 is an experience that actively involves users in the creation process of the artist Zaha Hadid, in a dreamlike journey through three ideal settings: the Domus, virtual memory of the historical Galleria in Via Condotti; the Golden Lake, where you experience the architect’s creative process through one of their most famous work, to then go back into the core of the heritage, in Rome, in the center of the majestic Colosseum, from which you can enjoy the last climb of this legendary journey.
Widgets and 3D animations were designed and developed straight in Virtual Reality, using the HTC Vive platform.
Bzero1 has been experienced by more than 500.000 people.
The BZero1 VR experience, globally premiered during the global summit in early 2017, has been an engagement and sales tool, issued to the Bulgari Stores all around the globe: London, Bangkok, Singapore, Kuala Lumpur, Macao, Madrid and New York.
