Snake-shaped jewelry in the Bulgari "Eyes on me" spotSnake-shaped jewelry in the Bulgari "Eyes on me" spot

EYES ON ME

BULGARI

An hypnotic journey through the icons of the Bvlgari world

3D VIDEO PRODUCTION

VIDEO PRODUCTION

COMMUNICATION ASSET

The jewellery collection audaciously reinterprets the first Bulgari snake, this time focusing on the magnetic power of the eyes. Shining in multi-faceted expressions of seduction, the precious rings, the bracelets and the necklaces are shaped into a bold new design for Serpenti.

Snake-shaped jewel in the Bulgari "Eyes on me" spot
SERPENTI COLLECTION

CONCEPT

Glorifying these “hearts of the head”, the gemstone possesses uncanny similarities: every jewel is as individual as every eye.

Such inimitability implies a captivating appeal, as the hypnotic, almond-shaped eyes of a snake – or those of a beautiful woman – can hold a power as incomparable as it can be unconquerable.

Snake-shaped jewel in the Bulgari "Eyes on me" spot
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