PANERAI AR

PANERAI

The Power of Augmeted Reality

AUGMENTED REALITY

MOBILE

3D PRODUCTS REPRODUCTION

The Panerai AR App for iPhone is the meeting point between Swiss horology and the most advanced technology of the future. Put on the bracelet, frame it with the iPhone camera and thanks to augmented reality the Panerai watch will instantly appear on your wrist, giving you the opportunity to try one of the most extraordinary Panerai creations.

The Panerai wristwatch in the AR application
The Panerai wristwatch in the AR application

Attention to details

To achieve a photorealistic effect we used the photogrammetry technique with stunning results. The watches have been recreated down to the smallest details, as well as the inside mechanism and strap. The displayed time is also synchronized with the smartphone's time, so that the user has the feeling of wearing a real watch.

Panerai watch display preview

A HUGE SUCCESS

Shortly after the app release, Panerai has saturated its market for the next 3 years, and even asking us to temporally remove the app due to the numerous orders!

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