VALENTINO GARAVANI

VALENTINO

A fusion of storytelling and 3D visualization

OOH ANAMORPHIC VIDEO

3D PRODUCT VISUALIZATION

AUGMENTED REALITY

Centounopercento and Out There created an engaging 3D OOH campaign focused on the seductive power of Valentino Roman Stud bag.

The Roman Stud bag and red gloves in Valentino Garavani Out Of Home

Concept

The desirability of the Roman Stud Bag is at the heart of the creative idea.

In the video, different personalities are represented by colored gloves who compete for their object of desire.

The Roman Stud bag and pink gloves in Valentino Garavani Out Of Home
3D CREATIVITY FOR OUT OF HOME

The campaign went live in the most famous squares of cities around the world, achieving record engagement on social media.

Augmented
Reality

For the opening of the pop-up store at the South Coast Plaza shopping center, the anamorphic video was transformed into an Augmented Reality experience. By scanning a dedicated QR code, visitors could have the animated Roman Stud appear in front of them.

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